This was my question on linkedin: What is the best CRM for small business?
The first reply follows below:
"Your requirements are too generic - just about any stand-alone CRM has a web-based interface and integrates with Outlook and Quickbooks. Both Outlook and Quickbooks have CRM add-ons, for example, that meet your criteria. Intuit has an ecosystem of CRM and other vendors that integrate with QB. It's best to describe how you intend to use it - track leads, manage forecasts, run marketing campaigns, etc."
In face-to-face communication there is an immediate in-the- moment dialogue.
Questioner: "What's the best CRM for a small business?
Respondent: "What are you looking for?" or "What do you want to use it for?" or "Why do you ask?"
In written or social media being specific is even more important than when you're face-to-face. You don't have the time to dialogue in real time if you post a question to a group. So it's important to create a specific message and to target your question to a specific group.
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2 comments:
For us, we have found that using a tool like http://try.nefsis.com is integrative, universal and easy for everyone involved, without the complexities that you encounter with these other things. Then the posted questions basically become obsolete and irrelevant. It is extremely helpful for us.
I think you touched on a broader topic, specialization. A customer (or salesman) may say "CRM", but they are thinking of a specific problem (or solution). Time was when there were 3 TV stations in a given market, ABC, CBS, and NBC. Today most households have 400 or more choices. Time, Look, and Life used to be the Newsstand. Today there is even a journal on water (www.inderscience.com/ijw/)! My own entry into the online world is a web page of tutorials on how to do very specific things (http://o-shing-see.com). Currently how to used PowerPoint to create a presentation. Not how to do a presentation. Not how to use PowerPoint. But, how to use PowerPoint to create a presentation. I believe my market (the tutorials are free BTW, I just hope people click on the advertising links, then come back!) is college students who are creating a presentation on Sunday afternoon to give on Monday morning. They don't want or need to know all the ins and outs of PowerPoint. They don't want, but probably should have training in giving a dynamic talk. They just want some simple, step by step, instructions to get them through the next 24 hours.
I believe we do ourselves a disservice by not taking the time to do the best we can. But, it is a fast paced world. The student's goal is pass the class. An A would be nice, but a C works. My video tutorials are designed to do just that. By giving the viewer the minimum mechanics of a PowerPoint presentation, they will have more time to focus on the content. Business presentations are no different. Your audience is likewise busy. We need to know their requirements (and expectations) in order to craft a presentation they will listen to.
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