Get to the Point

The top speaking mistake is lack of focus.
I can’t tell you how often leaders and entrepreneurs sabotage their brand by not being able to articulate a clear message. Not only does the message get lost, but the speaker loses credibility. As a leader, you are the brand. And the market place wants to hear from you.

So how do you get to the point? First, begin with a clear outcome by completing this sentence. At the end of my presentation, the audience will _______. The answer to this fill-in is your outcome.
To be on message you must start with a clear intention.
Next, write down a one sentence purpose statement. This is your opening. If you can’t state your purpose in one sentence it’s too long.
Ex. “In today’s podcast, we’ll talk about how to get to the point and why it’s so important.”

After the purpose statement, write a 3 point agenda. People remember things in threes. Keep it short and simple. The audience needs a roadmap and the agenda will keep everybody focused.

Now, develop each point with examples and data. Remember the rule of three. Don’t overwhelm them with details. Otherwise you’ll start to ramble. When it comes to speaking, less is more.

I once coached an executive who was told that his communication was unclear and his team left his meetings feeling confused. After observing him, I realized his problem.
He would say the same thing three different times. He was concerned that his team might not understand it the first time. Instead, we was confusing them. To get to the point, say something once and move on. If it’s not clear, the audience will ask questions.

So, to get to the point remember these principles:
Create a clear outcome or intention for the presentation.
Begin with a one sentence purpose statement.
Remember the rule of three.
Keep it short and simple. When tempted to give more information ask yourself “Do they really need this?”
Less is more. Say something once and move on.

When you use these principles I guarantee you’ll get to the point more quickly, deliver the intended message, and become a better speaker and leader.

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