The Power of Stories

To bring your busiess presentation to life, tell a story. Stories provide dramatic effect, engage the listner, underscore a point, motivate, reduce defensiveness, and aid retention. In other words, stories make you and the message memorable. Read Kotter's article The Power of Stories. I


www.forbes.com/2006/04/12/power-of-stories-oped-cx_jk_0412kotter.html