Jobs, Obama Say, “Welcome To My World!”

Ruth Sherman recently wrote an article for Fast Company comparing the presentation styles of Steve Jobs launching the ipad and Barak Obama giving the state of the union address. Their styles are different but they each have their own strengths. Read what Ruth had to say in this interesting article.


http://www.fastcompany.com/blog/ruth-sherman/lip-service/jobs-obama-say-welcome-my-world?1264802296

Press Release: Women in Power: Are You Living On Purpose?

Westport, CT (1/21/2010): Diane DiResta, top speaking strategist and founder and CEO of DiResta Communications, a communication skills consulting company, was invited to be one of four panelists, all successful women entrepreneurs, at the Women in Power networking event on Wednesday at the Westport Woman's Club. DiResta and fellow panel members discussed how to increase passion in the areas that matter most to business - Business Planning, Communications Impact, Financial Strategies, and Networking that works. The theme was "Living on Purpose: The Foundations for Successful Business Building in Today's Market."

Halfway through the program, DiResta directed the 200 women in the audience to spend three minutes networking with each other. Soon the hall was abuzz with purposeful conversations and exchanges of business cards. The exercise was so successful that WIP member-moderator Lisa Wexler, an attorney-turned radio personality, was challenged to end it. "Women are excellent networkers," DiResta remarked.

Lisa Wexler, Women In Power member, moderated the session. Other panelists were: Kathy Caprino, Founder and President of Ellia Communications, Anne Evans, District Director, US Department of Commerce, and Kathy McShane, Founder and CEO of The Kendrew Group.

As CEO of DiResta Communications, Inc., Diane DiResta has trained spokespersons in sports and entertainment such as NBA players and Vanna White, as well as physician spokespersons representing pharmaceutical companies who want to communicate with maximum impact — whether face-to-face, in front of a crowd, or from an electronic platform. In addition to her corporate clients, DiResta developed a Confidence Class for seventh grade girls in Staten Island for two years. “I can’t think of a better investment than to invest in communication and we need to start early,” she said. “The need for good presentation skills is growing in the workplace. The ability to express oneself is what separates the good from the great – whether defending a thesis, interviewing for a job, or pitching an idea.”

A top international speaker and media coach, Ms. DiResta earned her M.S. degree from Columbia University, is a Certified Speech Pathologist, and author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller. She is past president of the NYC National Speakers Association and was honored with the Golden Mic award.

The Biggest Mistake in Sales Presentations

So what do you think is the biggest mistake in sales presentations?

• Selling features instead of benefits?
• Talking too much and not listening?
• Not knowing the product?

In a recent presentation, Ron Karr, of Karr Associates, Inc. and author of Lead, Sell or Get Out of the Way, asked the audience, "What are you selling?" People responded by calling out their products and services. Ron went on to say that one of the biggest mistakes in sales is selling the "how" instead of the "what".
"You're selling outcomes", declared Ron. He challenged the audience to get clear about the outcomes their audience or clients receive from them. The outcome he presents to his audience is to "sell more in less time." He went on to explain, "Most poeple spend 70% of their time talking about what they do when they should be spending 60% of their time in first impressions and qualifying.

As with all presentations, it first begins with mindset. How do you think of yourself in relation to your audience? Are you an expert? A peer? A trusted advisor? Ron recommended that people begin to position themselves as a resource. Selling is self-focused but a resource is customer-focused.

Whether you're selling a product, or giving a status update, good presenters live by WIIFM-What's in it for me? They know that the audience cares only about one thing-their own self interests. In other words, it's all about outcomes.

http://www.amazon.com/Lead-Sell-Get-Out-Way/dp/0470402180/ref=sr_1_1?ie=UTF8&s=books&qid=1263764153&sr=8-1

911 for Speaking Bloopers

If you've ever seen the outtakes of a movie or TV show, it can be quite funny. The actors make mistakes and then they laugh about it.

But what about public speaking bloopers? Suddenly it doesn't seem so funny. I watched a man give a presentation with his fly open. Another presenter had the slides in the wrong order. President Bush frequently mispronounced words. And I once knocked over a cup of coffee while giving a seminar!

We're going to make mistakes. That's a given. But how you handle the mistake is what counts. What's your recovery strategy?
I ask my audiences to think of their worst fear. One person was afraid she'd trip over a wire on the stage. So, imagine it actually happening. What could you do to recover?

How about saying... "I want you to know I've been practicing that entrance for weeks."

Or you could say... "Never let it be said that I don't know how to make an entrance."

Or... "Now that I have your attention..."

One motivational speaker had to contend with a fire in the middle of his speech. He led his audience to the parking lot, stood on a car, and continued his speech.
If companies and cities can have disaster recovery strategies, so can you. Develop a list of one-liners that you can put in your toolbox and you'll be prepared for any situation.

Presentations That Lose Business. What Was Google Thinking?

Good presenters get better jobs, receive promotions, make more sales and get more business. They also build a strong brand reputation. Consider Steve Jobs of Apple.
He uses the platform to launch his new products to an audience that's engaged, excited, and eager to hear his message.

Now consider the launch of Google's new Nexus 1 phone. Here was an opportunity to create buzz for the new technology with their presentation. Instead of opportunity, the company became the target of much ridicule. Why? Because of their presentation. It takes seven seconds or less to make a first impression and the visual impact was immediately negative. The presenter used an overhead projector. Why would anyone use an outdated way of presenting when they are touting the newest technology? This was a disconnect for the audience. In addition, the presenter appeared nervous and dispassionate.

When launching a new product, companies must choose the best presenters. Speakers who are confident, dynamic, and passionate sell products. The impact of the presentation was negative. News shows mocked the presentation and this affected the brand reputation.

Whether you're launching a product, seeking funding, or pitching business your communication must be congruent. And be sure to put your very best presenter forward!

Mastermind Your Way to Speaking Success

As I attended my monthly mastermind group this morning I had a realization. It's no wonder people have difficulty enhancing and sustaining their speaking skills. They try to go it alone.
Yes, they may take a class or sign up for a coaching session. Maybe they read Knockout Presentations. But if you don't use it you lose it.

The best way to commit to being a better speaker is accountability. This is where a mastermind group comes in. Why not get two or three friends or associates and form a speaking mastermind?
Members should be like-minded people who want to work on their skills. They should also be willing to give honest and balanced feedback. Most importantly, each person would set goals and the group would hold them accountable.

One goal may be to practice more often. If you don't have the opportunity you can join toastmasters.

http://www.toastmasters.org

Commit to a date and do it. If you have a group to report to, you are more likely to take action.

A mastermind group can be formed for all kinds of communication and workplace goals. The key is to keep it small, appoint a facilitator or leader, have an agenda, and show up for meetings.
Groups are powerful for helping you advance your goals.

To learn more about forming a mastermind group I recommend the book Meet and Grow Rich by Joe Vitale and Bill Hibbler.

http://www.amazon.com/s/ref=nb_ss?url=search-alias%3Daps&field-keywords=mastermind+and+get+rich&x=7&y=16

There is no substitute for professional coaching but at some point it will end. You can continue to develop and advance your speaking goals by starting your own mastermind group. You don't have to go it alone.

Make it happen in 2010!

How Long Should A Presentation Be?

I hear this question frequently. In fact, I was interviewed by WNAV-AM 1430 news talk radio in Baltimore this morning. The question about timing came up there as well.
When it comes to creating a speech, less is more. The audience will actually remember more of a shorter, more concise speech.

The ability to get your point across clearly, concisely, and quickly is an advantage for any speaker.
I tell my audience to always have a short version of their speech. If you have a one hour presentation, be sure you can deliver a 10 minute version. If your time is cut short, you'll still be able to deliver a powerful message.

Watch how Steve Jobs cut a 90 minute keynote into a 60 second speech. Do you remember the points? You bet.